Fleur Colvile
Product Designer
I'm a product designer who thinks like a founder. I combine my design craft with entrepreneurial experience and instincts to design digital products that solve real user problems and in turn, have an impact.












PROJECTS
UX/UI Work
Over the years I have worked on a wide range of projects involving UX and UI, from working at B2B SaaS and Services company BrightLocal to applying design thinking methodology to set up my own business and others'. Dig deeper into the case studies and stories below.
Having an impact at BrightLocal
Fleur Colvile
Product Designer
I'm a product designer who thinks like a founder. I combine my design craft with entrepreneurial experience and instincts to design digital products that solve real user problems and in turn, have an impact.

All Locations
Local SEO Tools
Citation Builder
Reputation Manager
Agency Features
217 campaigns · 3,662 citations
Campaign Tracker
Priority
CS
Overdue
Overdue
Overdue
Cust. Name
Wonderful Websites
Wonderful Websites
Wonderful Websites
Wonderful Websites
Wonderful Websites
Wonderful Websites
Camp. ID
364758
364758
364758
364758
364758
364758
Puchase Date
24/08/2024
24/08/2024
24/08/2024
24/08/2024
24/08/2024
24/08/2024
Status
Paid
Paid
Sub. Comp.
On Hold
In Progress
Paid
Sub. Type
Manual + Aggs
Manual + Aggs
Manual
Manual + Aggs
Manual
Manual + Aggs
PCAT
El Cid Babela Abiera
Ged Vincent Palomares
El Cid Babela Abiera
El Cid Babela Abiera
Ged Vincent Palomares
El Cid Babela Abiera
Camp. Type
Self-serve
Self-serve
Self-serve
Self-serve
Enterprise
Self-serve
Auto Check
NAP
Opening Hours
Duplicates
NAP
Opening Hours
No Duplicates
NAP
Opening Hours
Duplicates
NAP
Opening Hours
Duplicates
Cust. Note
Priority
CS
Overdue
Overdue
Overdue
Cust. Name
Wonderful Websites
Wonderful Websites
Wonderful Websites
Wonderful Websites
Wonderful Websites
Wonderful Websites
Camp. ID
364758
364758
364758
364758
364758
364758
Puchase Date
24/08/2024
24/08/2024
24/08/2024
24/08/2024
24/08/2024
24/08/2024
Status
Paid
Paid
Submission Complete
On Hold
In Progress
Paid
Sub. Type
Manual + Aggs
Manual + Aggs
Manual
Manual + Aggs
Manual
Manual + Aggs
PCAT
El Cid Babela Abiera
Ged Vincent Palomares
El Cid Babela Abiera
El Cid Babela Abiera
Ged Vincent Palomares
El Cid Babela Abiera
Camp. Type
Self-serve
Self-serve
Self-serve
Self-serve
Enterprise
Self-serve
NAP Check
Fail
Pass
Pass
Pass
Pass
Pass
Dupe Check
Fail
Fail
Pass
Fail
Pass
Pass
Cust. Note
Add Filter
Customer ID, Campaign ID
PROJECTS
UX/UI Work
Over the years I have worked on a wide range of projects involving UX and UI, from working at B2B SaaS and Services company BrightLocal to applying design thinking methodology to set up my own business and others'. Dig deeper into the case studies and stories below.
Memorisely UX/UI Design Bootcamp Case Studies
My Design Journey
My journey to become a product designer has certainly been a squiggly one - find out how I made the transition from chef to founder to product designer and the skills and experience I've learnt along the way.
Read More
→
Read More
→


Applying the Design Thinking Process in other contexts
Having an impact at BrightLocal
Learning by Designing at Memorisely Bootcamps
Applying the Design Thinking Process in other contexts


My AI Philosophy
I view AI as an exciting opportunity to get better, move faster and deliver better business outcomes for the company I work for by harnessing the ever-evolving AI tool stacks available.
I have embedded Claude.ai into my daily workflow and am currently experimenting with Lovable, Figma, V0 and Bolt's AI digital tools.
“Fleur played a central role in redesigning a number of our internal workflows and screens used by our internal team of 200+ citation agents that helped us reduce our delivery SLA from 18 days to just 5 — a great achievement that benefited both our team and our customers.
Fleur is always positive, thoughtful and collaborative. She is always willing to ask questions or challenge ideas in the right way to get the best results. She combines creativity with a practical, solution-focused mindset, and nothing is ever too difficult for her. She’s a strong team player who builds trust quickly and contributes positively to the team and culture around her. I really enjoyed working closely with her and would recommend her without hesitation.”
Myles Anderson
Founder at BrightLocal
“It was great working with Fleur and I was consistently impressed by her enthusiasm and can-do attitude. She approaches every task methodically with a positive mindset, making her an excellent addition to any team.
Specifically - her work on simplifying the onboarding process for service area businesses was particularly impressive. By using both qualitative and quantitative measures, she was able make changes to improve the volume of adding a location, a key metric, for these types of businesses by 3x.
Fleur is also an exceptional cross-team collaborator, always open to discussion and new ideas. I highly recommend her.”Andy Houston
Chief Commercial Officer (COO) at BrightLocal
“Fleur brings a rare combination of design skill, strategic thinking, and business acumen to her work. Her background gives her a strong understanding of product value, and she's tuned into emerging technologies and what they might mean for our customers. She's proactive in bringing forward the right solutions — not to impress, but to solve real problems. She approaches each challenge without ego, listens deeply to feedback, and consistently integrates advice into her work in a meaningful way.
What really stands out about Fleur is her presence in the room. Whether she's collaborating with engineers or engaging in strategic conversations with senior stakeholders — CEO included — she does so with grace, calm confidence, and a smile. She makes difficult design conversations feel constructive and collaborative, even under pressure.
Fleur is a joy to work with, and any team would be lucky to have her.”Carlos Pi
Product Design Lead at BrightLocal
“I've had the pleasure of working in the product team with Fleur for a couple of years now, myself as a product manager, Fleur as a designer. Fleur has been a great addition to BrightLocal, bringing a calm and caring energy to the team.
On top of that, Fleur has brought some really unique entrepreneurial experience which she often uses to remind us to concentrate on the core customer problem at hand, rather than get distracted with peripheral and less valuable problems. I think that passion for getting to the root of a customer problem is one of Fleur's biggest strengths as it ensures that discovery and ideation is focused, valuable and impactful.”
Jack Williams
Product Manager at BrightLocal
“Fleur’s an incredibly talented UX Product Designer who combines deep user empathy with creative, intuitive design solutions.
Fleur is highly collaborative, detail-oriented, and always keeps both user needs and business goals in focus. Any team would be lucky to have her!”Iryna Horobets
Engineering Team Lead at BrightLocal
“Fleur joined BrightLocal at the start of her design career, but honestly, she didn’t feel like it at all.
Working with her was such a highlight—she brought fresh ideas, asked the right questions, and had this great mix of curiosity and confidence that made every project more fun and thoughtful.
She even ended up teaching me a few things along the way, which just goes to show that experience isn’t everything—attitude, passion, and collaboration go a long way.
So grateful we got to work together, and I can’t wait to see where she goes next!”Tali Kojuman
Senior Product Designer at BrightLocal